We don’t look anymore, we shop

February 7, 2007

“What we do with commodities qua images then, is not to look at them.”

“The idea that we buy images is already a useful defamiliarization of the notion [of commodities]; but the characterization whereby we shop for images is even more useful, displacing the process onto a new form of desire and situating it well before the actual sale takes place – when, as is well known, we lose all interest in the object as such.” [Frederic Jameson, Future City]


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