Marshmallow Cosmos

February 4, 2008

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Marshmallow Cosmos is a replica freeway column mass-produced as a breakfast cereal. A series of high resolution photographs of supporting columns from underneath the I-280 freeway in San Francisco were offset printed, using the same process as standard cereal packaging.

The work is a re-branding of generic breakfast cereals. Types and flavors of enclosed cereal vary widely and the variety of cereal in each box is unmarked. (Yes, there is really a bag of cereal in there, and no, we can’t remember what kind. You can pick it up and give it a shake.)

Our attention is drawn to the blurring of word and image in the layered buildup of graffiti. On a cereal box we read for brands and logos, but in this “freeway” version we find instead a networked sprawl of animated text.

Marshmallow Cosmos documents the supporting columns of the I-280 freeway in San Francisco, California, and all graffiti and painting was done by artists who frequent that site. 10% of the sale price of each box is donated to SF Connect, a local charity. The work is printed in a limited edition of 1,000 and each box is individually signed, numbered and sealed.

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For more information please see my website www.kposehn.com. To purchase or inquire about the work, feel free to email me at kposehn at gmail dot com.

[pix by cindy and imagineering]

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